NEW FROM MINARDI BEAUTY PRODUCTS: SMART LUXURY TM STYLING LINE!

Beth and Carmine are proud to introduce important new additions to the MINARDI SMART LUXURYTM. line of hair care products. All MINARDI  products were created to beautify color- treated hair. The products are available exclusively at better salons throughout  the United States. Salons May purchase these products directly by calling MINARDI  at 212-308-1711 please ask for Carmine

abundance

  

MINARDI ABUNDANCE- Weightless Volume Expanding Foam- Transforms flat strands into plump, voluptuous looking hair. This luxurious blend of botanical extracts and wheat proteins hydrates and nourishes as it gives superb body. Beautiful  hair color stays brilliant and resists fading longer.

Place 2- 4 pumps into the palm of your hands and rub together. Apply evenly to the hair- roots to ends. style using a boar bristle brush, fingers or a diffuser. 7.1oz.

subdue

  

MINARDI SUBDUE- Frizz retraining styling creme tames frizz, controls volume and smoothes unruly hair with a luxurious creamy formula of botanicals including green tea and chamomile. Protects hair color-- keeping it brilliant so it resists fading longer.

Apply a nickel - sized amount to fingertips. rub hands together to warm the creme. Then, run the fingers through towel dried hair, especially at the hairline. Distribute evenly with a wide tooth comb. Can be used for natural drying curly hair or smooth drying with a boar bristle brush. 4.1 oz.

glisten

  

MINARDI COLOR GLISTEN- Color Reflecting drops. Maximizes gloss and color reflection. Sweet almond oil, antioxidants and natural conditioners create a luxurious shine elixir.

2- 4 pumps roots to the palms of your hands. then apply roots to ends on wet hair for smooth drying, or on dry hair apply 1-2 pumps into palms and work through the hair for added sheen. 1.7 oz

definition

  

MINARDI DEFINITION- Soft Hold Pomade- Reveals details of choppy "textured' cuts and dimensional color with a modern, matte finish. also helps eliminate "fly  away strands"

Apply small amount to to the palms of your hands to warm the pomade. Work through the hair only with fingers to maximize texture and show details of the cut. 1.4oz

 

family product

MINARDI LUXURY COLOR CARE COLLECTION

FINALLY ELEVEN PRODUCTS THAT MAKE A PROMISE... And Deliver On That Promise

“To offer salon professionals the finest collection of luxury color care products which will enable them to take back the retail business which has been lost to consumer retailing.”

BETH AND CARMINE MINARDI believe that the difference between ordinary hair color and extraordinary hair color is like the difference between polyester and cashmere.  And, they know how to make the difference.  The MINARDIS understand that unless the hair remains strong, hydrated and shiny, no hair color or hair style can look its best.  That's what MINARDI LUXURY COLOR CARE is all about.

MINARDI SMART LUXURY TM COLOR CARE..............  Because Not All Hair color is Created Equal

MINARDI SMART LUXURY TM  COLOR CARE is the first professional-only hair care collection based on the hair's color-specific needs.  While color fade is always a concern, the bigger issues include fortification, hydration and protection. 

Tested for two years at MINARDI SALON (one of the most demanding hair color salons in the world), each product in the collection pampers and protects color-treated hair by delivering a measured dose of protein and moisturizers specific to the type(s) of chemicals used to create a client's color. 

The eleven products in the collection contain the finest quality, most effective ingredients.  None of the vegan based ingredients were tested on animals.  MINARDI WASHES (shampoos), gently yet effectively cleanse the hair with a burst of gentle lather that rinses completely without stripping color.    MINARDI AFTER WASHES (conditioners) restore the hair's moisture and protein balance to an ideal state.  MINARDI PRE-WASH, an enitrely new conditioning treatment approach with numerous uses and retail applications.  MINARDI COLOR CARE STYLING PRODUCTS, specifically designed to minimize color loss, by utilizing naturally derived vegan starches in place of the overuse of co-polymers and/or harsh alcohols. All products protect against fade and boost color to its maximum brilliance.

 FOR HAIR TREATED WITH SEMI-PERMANENT or DEMI-PERMANENT HAIRCOLOR

washNafterwash

USE MINARDI (Energizing) WASH No 1- MINARDI (Energizing) AFTER-WASH No 1

The ideal cleanser and conditioner duo designed to beautify hair treated with semi-permanent or demi-permanent "no lift" haircolor.  Boosts volume as it protects color.

* Provides weightless hydration and strengthening vegetable-based proteins

* Maintains flexibility, elasticity and shine

* Inhibits color loss

* Excellent for very fine hair or for chemically texturized hair which is not color treated

* Leaves hair tangle-free and easy to comb

 FOR HAIR TREATED WITH PERMANENT HAIRCOLOR

wash2nAfterwash2

USE MINARDI (Balancing) WASH No 2 AND MINARDI (Balancing) AFTER-WASH No 2

 The ultimate support system for hair treated with any shade of permanent (alkaline) haircolor. 

 * Delivers a balanced dose of hydration and protein

* Smoothes the hair without "over softening"

* Leaves hair tangle-free and easy to comb

* Inhibits color fade, restores elasticity and shine as it returns hair to normal pH balance

 FOR HAIR TREATED WITH HIGH LIFT SHADES OR WITH HAIR LIGHTENERS

Wash3nafterwash3

USE MINARDI (Hydrating) WASH No 3 AND MINARDI (Hydrating) AFTER-WASH No 3

Our "super conditioning" product duo. Provides delicate "handle with care" protection.   Pampers and instantly re-conditions hair treated with high lift shades, with hair lighteners or dual services like permanent wave and haircolor. 

 * Strengthens and fortifies fibers while providing deepest level of hydration and protein

* Hair is left tangle-free and easy to comb

* Hair feels silky -- when wet and when dry

* Volume and coarse texture are reduced without "greasy feel" or product buildup

 MINARDI FORTIFYING PRE-WASH THERAPY:  A true "ER In A tube."  This therapeutic cream-oil emulsion is applied to the dry, untreated portion of the hair shaft during a salon color, lightener, or relaxer retouch.  It can be used between salon visits as a pre-shampoo "deep treatment", and is best for use on extremely dehydrated, coarse or over-processed hair. 

*  Prepares a chemically-challenged or very dry hair shaft for cleansing

*  Fortifies with strengthening proteins

*  Delivers immediate hydration as it boosts pliability

*  Protects and silkens critically damaged, chemically depleted hair

*  Shampoos out instantly 

*  Never leaves hair feeling waxy or greasy

  Specialized Uses:  At The Salon-- During a color, lightener or relaxer retouch, apply to the hair shaft.   Work through hair with fingers and process for 15 - 30 minutes.  Then, shampoo with MINARDI ENERGIZING WASH.  At Home-- To effectively hydrate and strengthen extremely dehydrated, damaged hair, apply to dry hair lengths and allow to remain for 15 - 20 minutes before shampooing with MINARDI ENERGIZING WASH.

For Salon Professionals Click Here to Learn More